ibis announces a new program, ibis Music in partnership with global music giant Sony Music to bring live music experiences to its customers. The global partnership involves hosting multiple live gigs across 17 countries, promoting ibis' passion for music. This is the latest step in the brand’s transformation, offering local residents and travellers a totally new experience in hospitality, creating vibrant social hubs for increased social interaction with the local community.
In India, with ibis’ cultural movement for both guests and employees - ibism, this program is an additional step in bringing another personalised experience for guests.
Featuring a host of artists across genres in seven ibis hotels across India, ibis Music aims to connect with travellers and local residents using music as the core strategy. The program will provide a platform to new and upcoming artists to showcase their talent and extend a quirky space to music lovers or travellers who enjoy sitting in a relaxed, uplifting atmosphere with some great tunes.
Speaking on the association Jean-Michel Cassé, Chief Operating Officer (COO) – India & South Asia, Accor, said “ibis is one of the first economy brands in India and worldwide to provide a stage at its hotels to showcase the talent of artists – professional, amateur or those who have a passion for music, with the intent to become a hub for music. The partnership with Sony Music India is the step in the right direction to encourage this and is the perfect harmony of two of the coolest brands coming together in their own respective fields.”
Adds on Kiran D’cruz, Director-Brand Partnerships & Music Licensing, Sony Music India, “We are excited to be partnering with the ibis brand under the Accor group of hotels. As the leading global music label in India, Sony Music has been at the forefront of delivering innovative music solutions on digital and live platforms for brands to drive higher awareness and consumer engagement. Our partnership with ibis hotels is another step forward in our constant endeavour to leverage music as a powerful marketing platform. We believe together we can create brand “ibis Music” as the leading platform of international stature for established and budding musicians to perform at, as well as a destination for a discerning audience that appreciates music”
A musical experience that benefits audience, artist and wider community.
ibis Music is a program that brings audiences, established musicians and upcoming artists together in select ibis hotels in India.
Through this association, ibis and Sony Music India, aim to provide these artists and bands with a platform to perform and showcase their talent at ibis hotels over the next few months. These live gigs will be hosted across seven cities - Delhi-NCR, Jaipur, Mumbai, Pune, Kolkata, Chennai and Bengaluru at various ibis hotels. The first gig featured artist Akasa, at ibis Gurgaon Golf Course Road on the 26th of April. Rising Indian movie industry singer, Akasa, is known for her song Kheench Meri Photo and Thug Ranjha. She created a magical atmosphere with her performance and audience couldn’t stop dancing and grooving to her tunes.
The next exciting artist lined up is the band ‘As We Keep Searching’, who will perform at ibis Pune Hinjewadi on 17th May. Details of artists, programs and playlists will be available on www.ibis-music.com and anyone is welcome to register for free for any of these gigs.
Bringing the passion of live music into our hotels
ibis’ new positioning is a continuing alignment with not only its brand values, heritage and previous collaborations with artists and festivals, but with a recognition of the universality of music. A recently conducted Ipsos international survey, reinforces ibis’ position perfectly, demonstrating intrinsically
Watch out for the grooviest and coolest gigs in your town.
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About ibis
The brand innovates constantly to offer its guests even more modernity, comfort and availability. It created revolutionary bedding concept Sweet Bed™ by ibis; welcoming, designer common areas and the modern food and beverage offer, ibis kitchen. It also cultivates the spirit of service that drives each of its employees. Ibis is recognized across the world for its quality, reliability and commitment to the environment. It was created in 1974 and is now the European leader in economy hotels and the fourth hotel chain in its category worldwide with over 1,150 hotels and 147,000 rooms in 67 countries.
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
About ibis MUSIC
WE ARE IBIS. WE LOVE MUSIC, IT'S OUR PASSION.
The energy of the crowd, the rhythm of the music, the impulse to dance, the urge to sing, we are drawn to it. Live music is always more than just listening, it's an experience, a binding force, it has the power to bring people together, to create memories.
Music is our passion, and it's going be alive in our hotels. Our mission is to be a welcoming and vibrant musical lighthouse: a beacon, a place to listen as much as a place to stay. With music, we are open. This has two important sides. Firstly, we will host live music. Small intimate gigs with known and emerging artists, bringing our guests closer to the music they love, and offering them something new to fall in love with.
Secondly, we provide a platform that supports the emerging talent, connecting them with successful artists, giving them a stage to perform
ibis.com | accorhotels.group
About Sony Music:
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to labels representing music from every genre and artists like Elvis Presley, Michael Jackson, Santana, Beyonce , Britney Spears, Avril Lavigne, Shakira, Kings of Leon, Pink , One Direction, Daft Punk, Pharrel Williams to name a few.
A wholly owned subsidiary of SONY MUSIC ENTERTAINMENT Inc, SONY MUSIC ENTERTAINMENT INDIA, boasts of an extensive catalogue and is home to renowned and celebrated artists and several iconic Bollywood Film soundtracks.
Sony Music India has a tie up with Sony/ATV who manages Sony Music India’s publishing works overseas and Sony Music India manages Sony/ATV’s works in four countries - India, Sri Lanka, Bangladesh and Nepal.
Sony Music Entertainment India announced a strategic license deal in 2013 to represent Warner Music's legendary artists' and labels in India, and other SAARC countries
