23rd April 2019. Mumbai
In order to spread more love in this hyper charged election year,
Shailendra Singh, India’s Serial Entrepreneur and Entertainment Maverick has
joined hands with Mithoon, India’s most successful Music Composers, and
Siyaram’s, to create and release the biggest unifying Anthem4Good since Michael
Jackson’s We Are the World. Titled Ek Bharat. Mera Bharat (One India. My
India), Anthem4Good was unveiled at an event in Mumbai today (23rd April). The
anthem aims to unite all 1.4 billion Indians across the world in celebration
and oneness.
Shailendra Singh has directed the music video for the anthem and
co-produced it with renowned music composer Mithoon while National Award
winning singer Sukhwinder, talented Zubin Nautiyal and young music engineer
Godswill have sung the song.
“Everything divides us – caste, culture, fashion, food,
currencies, religion, politics. The only thing that unites us, is love. The
idea behind creating and releasing the anthem is to spread love”, Singh said at
the event.
“I was thinking what to dmake after Tum Hi Ho of Half Girlfriend that
became very successful with more than 400 million views and Shailendra called
me with the idea of this anthem. This is definitely one of the most powerful
songs that I have ever composed. Shailendra Singh had such a beautiful vision
for the song, which has grown and evolved to have its own soul. I believe it
has the ability to lift the heart and spirit of anyone who hears it,” added
Mithoon.
Sukhwinder, Mithoon, Zubin and Godswill also performed live for the
people present at the venue and mesmerised the audiences with their unplugged
performance.
Siyaram’s, a well-known textile brand that has always honored India with
their tagline, ‘Come home to India. Come home to Siyaram’s’ is supporting and celebrating
the anthem.
Shailendra Singh is known for producing over 72 feature films and
executing over 2,000 most recognized ad films. The video of Ek Bharat, Mera
Bharat is shot across 20 historic cities and features some of the most famous
landmarks including few known holy places of India. It captures raw emotions of
real people from all walks of life.
Shailendra and Mithoon’s Anthem4Good, celebrated and supported by
Siyaram’s, does additional good by directing people to the Magic Bus website to
make an online donation. Magic Bus is a registered NGO that pulls children out
of poverty through education and livelihood programmes – strengthening India’s
future one child at a time.
